Green vs. Green
It would be legitimate to think that with the US coming out of a recession, shoppers would be more pre-occupied with the economic downturn than saving the planet, and according to the fifth annual ImagePower Green Brands Survey that appears to be the case, although there is a growing concern for green practices. The survey studied eight countries, including the US, and found that the majority of consumers - over 60 percent - in all countries want to buy from environmentally responsible companies, but the cost of green products continues to be a hurdle in developed countries. "The 2010 Green Brands Survey demonstrates the growing importance of consumer concerns and eco-literacy to companies. It is striking that interest in the environment and sustainability appears to be on the rise in markets all across the world, but the specific issues on which consumers are focused varies from country to country," said Dan Esty, chairman of Esty Environmental Partners.
